The LISS Story

Why We Started LISS


LISS began with a lifelong passion for surfing. We faced the challenge of keeping our gear organized.

Traditional racks that we tried fell short, so we decided to create an easier, better solution.

Lior Zimmerman and Amit Lavion, founders of Living in Sunshine, with a Spirit Rack and surfboards.
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Built to solve our own problem.

Lior & Amit are two surfers who had a familiar problem: surf gear everywhere - "Existing racks didn’t fit our boards, our spaces, or our lifestyle. We built LISS to make storing surf gear simple, clean, and effortless."

Shop Racks
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For the fully committed

Our passion is to create and develop unique, sophisticated, inspiring, and creative products for people who love the ocean, the outdoors, and Living in Sunshine.

Our Latest creations
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A community of surfers

Surfers around the world choose our racks & gear for one reason - it’s built to be trusted, session after session.

Join Us

Shop Bestsellers

The Spirit Rack The Spirit Rack
The Spirit Rack

Patented Vertical Surfboard Stand with Storage

From $299.00
The Sun Rack The Sun Rack
The Sun Rack

Patented Wall-Mounted Surfboard Rack with Storage

From $269.00
The Solo Rack The Solo Rack
The Solo Rack

Minimalist Single Surfboard Wall Rack Storage

$129.00
The Single Rack The Single Rack
The Single Rack

The Perfect Home for Your Board Wall Mount

$29.90

Living In Sunshine

For the fully committed.