LISS Partners with Columbia Israel

We’re thrilled to announce a major milestone for Living in Sunshine (LISS): our official partnership with Columbia Israel, the exclusive distributor of Rip Curl stores in Israel. This collaboration means our popular surfboard rack collection—including the Spirit Rack, Sun Rack, and the latest Solo Rack—will now be available in select Rip Curl retail locations across the country.

 

Expanding the Reach of LISS Surfboard Racks in Israel

Since the beginning, LISS has been all about combining clean design, sustainability, and an authentic surf lifestyle. Our mission? To build surfboard storage solutions that aren’t just practical, but that reflect the spirit of surfing itself.

 

With this new partnership, we’re making it easier than ever for surfers in Israel to see, shop, and install our premium wall-mounted surfboard racks—like The Solo Rack, The Spirit Rack, and The Sun Rack—without the wait. You’ll soon be able to walk into Rip Curl or Columbia Israel stores and find the rack that fits your board, your space, and your lifestyle.

 

What This Means for Surfers in Israel?

• Easier Access: No more waiting for shipping — you can now find our racks in stores you already know and trust.
  
• Hands-On Experience: See, touch, and explore our products in person before you buy.
  
• Part of a Bigger Surf Community: Being available in Rip Curl stores connects us even more deeply to the surf lifestyle we love.

 

Available Soon in Rip Curl & Columbia Stores

The official rollout will begin in the coming weeks. Keep an eye out for LISS displays in Rip Curl and Columbia Israel stores located in Tel Aviv, Herzliya, Haifa, Eilat, and more. Whether you’re outfitting your surf van, garage wall, or apartment balcony, you’ll now have easy local access to the best surfboard rack options in Israel.

 

Why This Collaboration Matters?

This is more than just a retail expansion. It’s a strategic move to bring LISS surf gear closer to everyday surfers. By aligning with Columbia Israel, we’re joining forces with one of the most respected distributors in the region—backed by decades of experience and a deep connection to the surf industry.

 

It’s a partnership rooted in shared values: high-quality gear, a commitment to sustainability, and a love for the ocean.

 

The LISS Experience is Now More Accessible

At LISS, we’re all about helping surfers create a space that reflects their lifestyle. If you’ve been eyeing the Spirit Rack, Sun Rack, or Solo Rack, now’s the time to explore them in person. Visit our Board Racks Collection online or head to your nearest Rip Curl Israel store.

 

FAQs

 

What’s the difference between the Solo Rack, Spirit Rack, and Sun Rack?

Each rack is designed with a different lifestyle in mind. The Solo Rack is compact and minimalist, ideal for small spaces or single-board setups. The Spirit Rack offers a balance of sleek design and strength, suited for daily riders. The Sun Rack adds a visual statement to your space, perfect for those who want storage that also shows off their board like art.

 

Which rack is best for indoor apartment use?

The Solo Rack is a popular pick for apartment dwellers. Its low-profile design works well on balcony walls or tight hallway corners, keeping your board secure without taking up floor space.

 

I own multiple boards—should I get more than one Spirit Rack or go with something else?

If you ride multiple boards regularly, pairing two Spirit Racks or combining different racks is a great way to create a custom storage layout. Each rack is sold individually, so you can mix and match based on your setup and style.

 

Can I see these racks in person before buying?

Yes! With our new partnership, you’ll find the Solo Rack, Spirit Rack, and Sun Rack at select Rip Curl and Columbia Israel stores. This is a great chance to check finishes, materials, and sizing in-store before deciding.